What Is Search Engine Optimisation (SEO) Anyways?

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Search Engine Optimisation? It can be overwhelming. Full of jargon, terms, stats, and keywords.

Or at least, that’s what you’ve been led to believe.

Today? We’re changing all of that.

Because we’re here to tell you that Search Engine Optimisation (SEO) doesn’t have to be difficult!

In fact, it’s such a simple concept we’re able to break it down into just 6 easily defined parts!

1. Search Engine Optimisation starts with assuming the role of customers in your target market, and asking yourself the following question: “What phrases am I going to put into Google to find what I’m looking for?” That’s right, phrases! While you may have heard these referred to as ‘Keywords’, this doesn’t mean they’re limited to just a single word.

2. Select the 5-10 phrases that you feel:

• Are related to your business, industry or niche.

• Are likely to be used most often.

• You have knowledge in and can write about.

Check the number of users searching using these phrases, and where you currently rank for them. The guide on keyword research will help with creating your list. Optimise your website for these phrases and generate links following our killer strategies outlined later in this guide. Wait three months, measure your progress, re-evaluate and make additional changes!

3 Quick & Simple Lessons In Search Engine Optimisation

Lesson 1 – What Do The Components Of A Result In Google Mean?

One of the best places to learn about SEO is so obvious it hurts! Where is this? Google’s search results pages! Through examining the components of a result in Google, you can learn a lot about how the effective use of Search Engine Optimisation (SEO) can help your business!

1. Search for a phrase related to your industry. This could be ‘Auckland Accounting Services’, ‘Tauranga Florists’ or even ‘Wellington Builders’.

2. Pick out one of the top result and let’s take a closer look at its components:

a. The Title Tag This sits at the top of each listing. This is in blue, and is usually 50-60 characters long.

b. The URL This comes next, and is displayed in green.

c. The META Description Last but not least, this is displayed in black, and is usually between 150-160 characters long. This META description is either set by the website owner – that’s you! – or is pulled from the content on the page automatically.

Using These 3 Components To Your Advantage

By adding the phrases users search for within your industry to these areas of your own website, you can quickly and easily increase your ranking within Google. Why? Because Google will deem your page as relevant to these searches. And thanks to Google’s bolding, users will easily see that your website contains what they’re looking for. Making them far more likely to click.

Lesson 2 – How do I choose the right keywords to target?

When choosing your keywords? The goal is to target a select list of 5 to 10. Deciding on your list? This doesn’t have to be guess work! There are a number of keyword research methods that are entirely free to use that you can utilise to decide on your list.

The Google Keyword Planner Costing your business precisely $0, the Google Keyword Planner is a fantastic free tool. In fact, it’s so good that it’s one of the leading sources of Keyword Research that we use as a part of our professional search engine optimisation and content marketing service.

By putting the Keyword Planner through its paces, you too can brainstorm new keywords and phrases that relate to your business. As well as check approximately how many times these phrases are searched for each and every month.

Competitors

They say imitation is the sincerest form of flattery. And when it comes to choosing your keywords? This couldn’t be more accurate!

Let’s face facts: your competitors are ranking highly for a reason.

The main one? They’re probably using keywords in all the right places.

So use this to your advantage! Simply search using phrases you want to rank highly for, and browse through the top websites on show. Once you’re on a page, make note of the keywords & phrases being used throughout.

And if you want to feel like the ultimate SEO Private Investigator?

Simply: 1. Right click on the page.

2. Select ‘View Source’

3.Have a look in the Title, Meta Description and Meta Keywords sections for keywords this site is attempting to optimise for.

If your competitors are using them? Chances are you should be too!

Lesson 3 – How Does Google Decide On The Order Of Search Results? Chances are you’ve searched more than once using the following phrase: ‘How does Google rank websites?’

The results of this search includes literally hundreds of articles all looking to answer this exact question.

But the truth of the matter?

It’s complicated!

Like the Colonel’s eleven secret herbs and spices, Google are highly secretive as to how they decide on page rankings. But through the power of deduction, we now have a good understanding of just how this works!

And here’s how:

Google uses the a web crawling bot called Googlebot, which crawls the internet to both:

1. Discover new pages.

2. Update existing ones.

As it does this, it follows every link it finds through to every web page. Creating an index of this content as it goes. This index is then run through a complex – and secretive! – algorithm that scores every web page it finds.

Yes, every one!

It then rates these for relevancy against every possible search phrase. The most relevant website for a specific search phrase? This is positioned first! Pages that implement Search Engine Optimisation (SEO) techniques like those outlined in this guide are able to send clearer signals to the Googlebot that yes, this site is the one you’re looking for. Boosting their rating and increasing their search position!

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Source by Ravi Garg